Senior Digital Insights Manager

5 days ago

Luton, Luton, United Kingdom Reed Technology Full time
About the Role

We are seeking a highly skilled and experienced Senior Digital Insights Manager to lead our Digital Trading & Marketing Analytics team at Reed Technology. As a key member of our commercial team, you will play a critical role in shaping our digital strategy and driving business growth.

Key Responsibilities
  • Lead and define the roadmap for the Digital Trading & Marketing Analytics team, ensuring alignment with business objectives.
  • Develop and deliver actionable insights that inform commercial decisions, driving revenue growth and business expansion.
  • Collaborate with stakeholders across the organization to design and implement new reporting requirements, fostering a data-driven culture.
  • Design and implement data visualizations and dashboards to simplify complex data sets, providing clear and actionable reports.
  • Stay up-to-date with emerging trends and technologies, championing the adoption of new tracking and reporting capabilities.
  • Develop and maintain expertise in Google Analytics 360, GA4, BigQuery, and other relevant tools, ensuring seamless integration with our existing infrastructure.
  • Lead by example, mentoring and developing a high-performing team of digital analysts, fostering a culture of collaboration and innovation.
Requirements
  • Proven experience leading a digital analytics team or as a lead web analyst in a fast-paced, commercial eCommerce setting.
  • Expertise in Google Analytics 360 and hands-on experience with GA4.
  • Proficiency in dashboard presentation platforms such as Data Studio, Tableau, with Looker experience being advantageous.
  • Strong command of BigQuery and familiarity with Google Analytics UA/GA4 schema.
  • Competence in mapping event tracking to BigQuery GA schemas.
  • Solid understanding of digital data structures, including data flow from websites to Google Analytics and BigQuery.
  • Knowledge of MVT, A/B testing, and analytics tools.
  • Awareness of GDPR legislation and its implications for digital analytics.
  • Exceptional interpersonal and communication skills, with a track record of influencing others.
  • Leadership skills with the ability to mentor and develop a team.
  • Commercial acumen, analytical prowess, and proven decision-making capabilities.
  • Self-motivated with the ability to work independently, manage time effectively, and prioritize tasks.
  • Experience in designing and implementing new processes in a dynamic environment.
  • Comfortable working with ambiguity in an international context.
  • Flexible and collaborative, able to work in a cross-functional, matrixed environment.
  • Initiative, teamwork, and adaptability are essential.
  • SQL proficiency.

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