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Marketing Director

2 months ago

Newcastle under Lyme, Staffordshire, United Kingdom Lovett Care Limited Full time
Marketing Manager Job Description

About Lovett Care Limited

We are a leading provider of care homes across the Northwest of England and Wales, with a strong reputation in the care industry. Our mission is to deliver quality person-centred care in a safe, comfortable environment. We are seeking a Marketing Manager to join our team and help us achieve our vision.

Job Purpose:

The successful candidate will be responsible for raising awareness of our care homes and generating new enquiries. You will work closely with our Head of Marketing and be supported by a marketing agency and other industry professionals.

Key Responsibilities:

  • Campaign Management: Develop and implement marketing campaigns to promote our care homes and services.
  • Social Media Management: Manage our social media presence and create engaging content to attract new followers and increase brand awareness.
  • Marketing Tracking and Reporting: Monitor and report on the effectiveness of our marketing campaigns and provide insights to inform future marketing strategies.
  • Platform Management: Manage our online presence on third-party platforms to ensure consistency and accuracy.
  • Copywriting and Proofreading: Write and edit marketing materials, including press releases, campaign copy, and social media posts.
  • Care Home Awards Entries: Assist our care homes in preparing award entries to recognize their achievements.
  • Public Relations (PR): Develop and maintain relationships with local media outlets to secure press coverage for our care homes.
  • Events: Organize and manage events to promote our care homes and services.
  • Relationship Management: Build strong relationships with our care home managers to ensure effective marketing support.

Requirements:

  • A degree or diploma in marketing and/or business.
  • A proven track record in marketing (5 years minimum).
  • Ability to develop, manage, and implement marketing strategies and plans.
  • A keen eye for detail with excellent English and copywriting skills.
  • A self-starter, comfortable using their initiative and working autonomously.
  • Enthusiastic and creative with an eye for design.
  • Results-focused with analytic ability and commercial acumen.
  • Excellent organizational and project management skills with experience managing budgets.
  • Amiable character with the ability to quickly build strong relationships internally and externally.
  • IT literate.
  • Experience in the care industry would be an advantage but is not essential.
  • Driving license is a pre-requisite due to required travel to care homes when necessary.

Benefits:

  • 22 days Holiday + 8 Bank Holidays
  • Auto Enrolment Pension Scheme
  • 12 Month Appreciation Award & Long Service Awards
  • Employee Assistance Programme
  • £500 Employee Referral Bonus Scheme
  • Lovett Care Benefits Portal – Access to discounts and savings
  • Apprenticeships available

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.