Trade Development Specialist

4 days ago


Greater Manchester, United Kingdom The Advocate Group Full time
About the Role

The Advocate Group is seeking a Trade Development Specialist to join our team in the North West. In this role, you will be responsible for developing and implementing strategies to grow our presence in the premium on-trade sector.


Job Overview

This exciting opportunity involves working closely with internal teams to leverage your expertise and build strong relationships with customers. You will identify new business opportunities and develop targeted approaches to secure business within pubs, bars, restaurants, and hotels.


Key Responsibilities
  • Identify and pursue new business opportunities in the premium on-trade sector.
  • Develop targeted approaches to secure business within pubs, bars, restaurants, and hotels.
  • Leverage a prospecting database to drive sales efforts.
  • Take a consultative approach to understand customer needs and preferences.
  • Collaborate with internal teams to ensure effective account management.
  • Develop compelling marketing and commercial tenders to win new business.
  • Maintain regular communication with regional teams to stay informed about market trends and customer needs.
  • Onboard and support new accounts to ensure successful integration.

About You
  • You have a proven track record of winning new business and driving revenue growth in the premium on-trade sector.
  • You possess a strong instinct for growing brands in premium groups and RTM/Wholesale.
  • You have an established on-trade network and a deep understanding of the market.

What We Offer

We offer a competitive salary of up to £50,000 per annum, plus a travel allowance and generous bonus scheme. This is an excellent opportunity to join a dynamic team and drive your career forward.



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