Ecommerce Marketing Specialist

2 weeks ago

London, Greater London, United Kingdom Reach PLC Full time

Job Summary

We are seeking an Ecommerce Marketing Executive to join our team at Reach Plc, a leading commercial news publisher in the UK. As a key member of our ecommerce marketing team, you will play a crucial role in driving the growth and success of our new marketplace.

About the Role

The Ecommerce Marketing Executive will be responsible for supporting all key marketing channels, including print, digital, email, CRM, editorial, blogs, social media, Google, and affiliate marketing. You will work closely with the Ecommerce Marketing and Ecommerce Manager to develop and execute campaigns that drive user acquisition, engagement, sales conversion, and customer retention.

Key Responsibilities

  • Deliver marketing strategies to promote our marketplace, increase brand awareness, drive customer acquisition, and convert sales across print and digital
  • Work with the Ecommerce Marketing and Ecommerce Manager to deliver monthly reader offers in national print, overseeing creation and delivery
  • Create compelling content for various marketing channels, including email, editorial, and our website, to engage and attract customers
  • Manage the creation and delivery of social media and blogs to ensure consistent communication with our audience and drive repeat engagement
  • Manage the affiliate program, including recruiting new publishers, devising campaigns, monitoring payouts and overseeing commissions to maximise reach and revenue
  • Oversee CRM activities, keeping customer databases refreshed and up-to-date, and developing automated email programs that boost user engagement and retention
  • Implement user engagement strategies, such as loyalty programs, referral initiatives, and personalised campaigns to enhance user experience and drive repeat business
  • Analyse campaign performance, monitoring key metrics and providing actionable insights to the Marketing and Ecommerce Managers, ensuring continuous optimisation of marketing efforts
  • Stay on top of industry trends, understanding customer behaviour, user preferences, competitors, and the latest developments in ecommerce to inform marketing strategies
  • Identify relevant channels, partners, affiliates, and influencers to expand our reach and build brand visibility
  • Support digital advertising campaigns, including Google Ads, Facebook Ads, and other relevant channels, optimising for best results

Requirements

  • Excellent written and verbal communication skills
  • Detail-oriented with strong organisational skills
  • Knowledge of Adobe Suite or Canva or similar software
  • A team player with the ability to collaborate effectively with cross-functional teams
  • Results-driven and capable of meeting or exceeding targets and deadlines
  • Creative thinking and the ability to generate unique and innovative marketing ideas
  • Understanding of online marketing strategies, ie SEO, and social media
  • Proficient in understanding Analytics and interpreting data

What We Offer

  • Annual salary of up to £25,000 + quarterly bonus
  • 25 days' holiday per year when you join
  • Giving back day - an additional day's leave each year to support a cause close to your heart
  • Enhanced family leave - including maternity, paternity and adoption - and you'll be eligible after just six months' employment
  • Wellbeing support - including a 24/7 assistance programme for you and your nearest and dearest
  • Awesome career opportunities - you'll have support from your line manager and a range of learning & development programmes
  • Member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels
  • Help saving for your retirement - join our pension scheme and we'll match contributions up to 6%

About Reach Plc

Reach Plc is the UK's largest commercial news publisher, home to the UK and Ireland's most iconic digital platforms, magazines and newspapers The Mirror, Daily Express and OK Liverpool Echo, MyLondon, Birmingham Live and the Manchester Evening News. 48 million people in the UK & Ireland choose us for news, entertainment and sport, every month.

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