Ecommerce Marketing Specialist

3 weeks ago

London, Greater London, United Kingdom Reach PLC Full time

About the Role

We are seeking an Ecommerce Marketing Executive to join our team at Reach PLC, a leading commercial news publisher in the UK. As a key member of our marketing team, you will play a crucial role in driving the growth and success of our new marketplace.

Key Responsibilities

  • Develop and execute marketing strategies to promote our marketplace, increase brand awareness, and drive customer acquisition and sales.
  • Collaborate with the Ecommerce Marketing and Ecommerce Manager to deliver monthly reader offers in national print, overseeing creation and delivery.
  • Create compelling content for various marketing channels, including email, editorial, and our website, to engage and attract customers.
  • Manage the creation and delivery of social media and blogs to ensure consistent communication with our audience and drive repeat engagement.
  • Manage the affiliate program, including recruiting new publishers, devising campaigns, monitoring payouts, and overseeing commissions to maximise reach and revenue.
  • Oversee CRM activities, keeping customer databases refreshed and up-to-date, and developing automated email programs that boost user engagement and retention.
  • Implement user engagement strategies, such as loyalty programs, referral initiatives, and personalised campaigns to enhance user experience and drive repeat business.
  • Analyse campaign performance, monitoring key metrics and providing actionable insights to the Marketing and Ecommerce Managers, ensuring continuous optimisation of marketing efforts.
  • Stay on top of industry trends, understanding customer behaviour, user preferences, competitors, and the latest developments in ecommerce to inform marketing strategies.
  • Identify relevant channels, partners, affiliates, and influencers to expand our reach and build brand visibility.
  • Support digital advertising campaigns, including Google Ads, Facebook Ads, and other relevant channels, optimising for best results.

About Us

Reach PLC is the UK's largest commercial news publisher, home to the UK and Ireland's most iconic digital platforms, magazines, and newspapers. We are committed to being an inclusive employer and encourage applications from all suitable applicants, regardless of background, circumstances, age, disability, gender identity, ethnicity, religion, or belief, and sexual orientation.

What We Offer

  • An annual salary of up to £25,000 + quarterly bonus.
  • 25 days' holiday per year, with additional days accrued after three, five, and ten years' service.
  • Giving back day - an additional day's leave each year to support a cause close to your heart.
  • Enhanced family leave, including maternity, paternity, and adoption, after just six months' employment.
  • Wellbeing support, including a 24/7 assistance programme for you and your nearest and dearest.
  • Award-winning career opportunities, with support from your line manager and a range of learning and development programmes.
  • A member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels.
  • Help saving for your retirement, with a pension scheme that matches contributions up to 6%.

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