Brand Campaign Manager

6 days ago

London, Greater London, United Kingdom THE BANK OF NEW YORK MELLON CORPORATION Full time

LOB Brand Campaign Manager – VP

Bring Your Expertise. Drive Business Growth.

BNY Mellon, a leading global financial services company, is seeking a talented Brand Campaign Manager to join our Marketing and Communications team. As a key member of our team, you will be responsible for developing and executing brand campaigns that drive business growth and enhance our reputation.

About the Role

We are looking for a creative and strategic thinker who can develop and implement effective brand campaigns across multiple channels. Your expertise will be essential in building and growing our matrixed brands, executing and optimizing integrated campaigns, and fostering collaboration with external agencies and internal creative teams.

Key Responsibilities

  • Develop campaign strategy and execute our brand strategy, championing our brand positioning and brand standards across all our line of business campaign work.
  • Partner with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning.
  • Foster effective collaboration with external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.
  • Coordinate market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.
  • Oversee the strategic planning, messaging, and coordination of industry-leading events in partnership with events teams.

Requirements

  • A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform-centered campaigns.
  • Relevant years of proven experience in creative communications, either in-house or at a creative or brand agency.
  • Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.
  • Experience planning and leading global campaigns across multiple channels, formats, and investment strategies.
  • Strong data and landscape analysis skills to review marketplace trends, formulate implications, and inform strategy.

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