Strategic Paid Social Director
1 month ago
We are seeking a highly skilled and experienced Strategic Paid Social Director to join our team at WeDiscover, a leading UK-based performance marketing and technology agency.
Company OverviewWeDiscover is a dynamic and innovative agency that inspires and influences great companies to grow. With a mission to define the future of marketing, we offer cutting-edge solutions that keep our clients ahead in an ever-evolving landscape. Our achievements have been recognised with numerous awards, including the prestigious Deloitte Technology Fast 50 UK and Best Large Agency in Europe.
Salary and BenefitsThe successful candidate will be offered a competitive salary range of £65,000 - £85,000 per annum, depending on experience. In addition, we provide a range of benefits, including:
- Significant career advancement opportunities
- Equity in the business through our EMI Options Scheme
- Top-of-the-range tools and equipment
- Generous time off and a 5-week paid sabbatical after 5 years of service
- Wellness and wellbeing support
- A £200 annual learning fund for professional development
The Strategic Paid Social Director will be responsible for driving the integration of first-party data and custom technology solutions into paid social strategies. The ideal candidate will have a proven track record of managing enterprise-level paid social budgets and a deep understanding of social media platforms' advertising capabilities and API infrastructure.
Key Responsibilities- Manage and mentor a team of paid social specialists to deliver high-quality campaigns
- Evaluate and implement best practices for campaign management, testing, and optimisation
- Collaborate with data scientists and engineers to build custom solutions to client challenges
- Pioneer new approaches to paid social that leverage emerging technologies and platform capabilities
- Drive innovation in measurement and attribution methodology
The successful candidate will possess:
- A strong technical aptitude and ability to work with custom marketing technology
- Demonstrated experience with data analysis (statistical modelling a bonus)
- Knowledge of privacy-first marketing approaches and first-party data strategy
- Experience utilising MMPs for deep linking and attribution desirable
- Outstanding communication and presentation skills
- Team management and mentoring experience
- Proficiency utilising analytics platforms and attribution models to guide investment decisions
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