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Head of Marketing

2 months ago

Loughborough, Leicestershire, United Kingdom The Access Group Full time
Marketing Leader Wanted

We're seeking a talented Marketing Leader to join our team at The Access Group. As a key member of our global marketing team, you'll play a crucial role in driving our marketing strategy forward.

About the Role

This is an exciting opportunity to lead and execute on our marketing strategy for our hero payroll and billing proposition, FastTrack360. You'll be responsible for delivering hard metrics and demonstrating the ROI of your marketing plans.

Key Responsibilities
  • Develop and deliver integrated B2B marketing plans across all areas of the marketing mix
  • Lead and execute on the marketing strategy for FastTrack360
  • Accountable for delivering hard metrics and demonstrating the ROI of marketing plans
  • Take ownership and accountability for the successful delivery of marketing pipeline targets
  • Ideate, refine, and execute creative campaigns, messaging, and incentives to drive in-quarter lead improvements
Requirements

We're looking for someone with a flair for driving leads across the marketing mix, including email, content, paid media, webinars, digital PR campaigns, and SEO programmes. You'll need solid experience of digital tools like Marketo, SalesForce, and Google Analytics.

Commercially minded, and able to make recommendations regarding where to invest marketing spend and generate most ROI.

About Us

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. We help over 100,000 customers across commercial and non-profit sectors become more productive and efficient.

Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.