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Digital Marketing Specialist
2 months ago
Michael Page (UK)
Job DescriptionWe are seeking a highly skilled Digital Marketing Specialist to join our team in South Birmingham. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives business growth and enhances the customer experience.
Key Responsibilities- Develop and Own the Digital Marketing Strategy: Collaborate with our external partners to create a data-driven digital marketing strategy that aligns with our business objectives.
- Build Stakeholder Network: Establish and maintain strong relationships with marketing colleagues, sales, design, and external partners to deliver the strategy and build awareness of our brand.
- Create Digital Deployment Plans: Design and implement digital deployment plans for each platform to create an integrated approach for the customer.
- Multi-Channel Paid Media Strategy: Work with our external agency to develop a multi-channel paid media strategy that maximizes budgets and builds best-in-class online performance.
- Organic Content Strategy: Support our SEO manager in creating a focused organic content strategy that builds success and ensures all new web content is created with SEO in mind.
- Conversion Rate Optimisation: Collaborate with our CRO manager to create a data-led, test and learn approach strategy for conversion rate optimisation.
- Digital Budget Management: Manage all digital budgets and support our Head of Marketing with wider budget reporting where needed.
- Innovation Lead: Be the innovation lead in digital activity to enhance the customer experience across the whole journey.
- Digital Systems Development: Be the project lead for all digital systems development and integration for all marketing and customer activity.
- Reporting and Analytics: Build and implement reporting/analytics for all digital channels to performance manage digital activity and spend.
- Video Content Development: Work with our brand team and external agencies to lead the development of unique and engaging video content for digital channels.
- Multi-Channel Marketing Campaigns: Collaborate with our Senior Marketing Team to develop multi-channel marketing campaigns to promote key business messages and increase the quality of enquiries for our sales team.
- Broad Digital Experience: Possess broad digital experience and a track record in delivering a digital strategy.
We offer a hybrid working arrangement with typically 2 days per week based in South Birmingham and 3 days working remotely. This is a 13-month fixed-term contract opportunity to join our team and make a significant impact on our digital marketing efforts.
