Digital Marketing Specialist

1 day ago


West Midlands Combined Authority, United Kingdom In Technology Group Full time
Job Title: Digital Marketing Executive - Paid Social

Location: Worcester (hybrid)
Salary: Up to 40,000 DOE

We are seeking a digital marketer who thrives in a dynamic and fast-paced environment, who is creative and analytical. As a paid media specialist, you will be managing the paid social strategies and analyzing key performance metrics.

Key Responsibilities:
  • Develop and execute paid advertising strategies across platforms such as Google Ads, Meta, and TikTok.
  • Monitor, analyze, and optimize campaign performance to meet KPIs and maximize ROI.
  • Collaborate on ad content and landing pages to maximize engagement.
  • Drive creative concepts, content ideation, and implementation.
Qualifications:
  • 3+ years of experience in paid digital advertising, with a strong track record of successful campaigns.
  • Proficiency in Google Ads, Meta, TikTok, and other advertising platforms.
  • Experience in digital marketing tools - paid/organic social media, email marketing, and E-commerce.
  • Knowledge of SEO, SEM, and PPC best practices.

In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.



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