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Senior CRM Campaign Automation Specialist
1 month ago
In a commercial role at Jaguar Land Rover, you can reimagine the future of modern luxury. In teams focused on extraordinary customer experience, sustainability, and forward-thinking, you'll work alongside strategically-minded problem-solvers supporting the transformation of our iconic house of brands – Range Rover, Defender, Discovery, and Jaguar – and our heritage-rich JLR Classic range.
Key Responsibilities
- Building, activating, and optimizing strategic modern luxury communications across the Jaguar, Range Rover, Defender, and Discovery end-to-end life cycles.
- Delivering key client communications with a richer and more personalized customer experience leveraging our Global MarTech stack.
- Driving stronger activation of our Client Experience Framework and enabling JLR to deliver a Customer First client experience.
Requirements
- Extensive experience of marketing campaign build and activation via multiple channels using Salesforce Marketing Cloud.
- Experience of working with dynamic content and personalization, ideally with a knowledge of AMPScript, Journey Builder, SMS, cloud pages, and push notifications.
- Experience in delivering multi-language campaigns, handling multiple email variants.
- Excellent project management skills, including the ability to prioritize tasks and meet deadlines.
- Working knowledge of CRM platforms, using a CDP and/or other data modeling techniques to drive Customer Experience.
Creating Modern Luxury requires a modern approach to work. At JLR, hybrid working is a voluntary, non-contractual arrangement providing employees more choice and flexibility around how, when, and where they work. Some roles require more on-site work, but details of this can be discussed with the hiring manager during the interview stage.
We work hard to nurture a culture that is inclusive and welcoming to all. We understand candidates may require reasonable adjustments during the recruitment process. Please discuss these with your recruiter so we can accommodate your needs.
Applicants from all backgrounds are welcome. If you're unsure that you meet the full criteria of a role – but you're interested in where it could take you – we still encourage you to apply. We believe in people's ability to grow and develop within their role – it's what makes living the exceptional with soul possible.
JLR is committed to equal opportunity for all.
