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Senior Brand Manager: In Restaurant Experience

1 month ago

London, Greater London, United Kingdom Burger King UK Full time

We're looking for a Senior Brand Manager to join our team at Burger King UK. As a key member of our brand and communications team, you'll be responsible for developing and executing the marketing and communication plan for all our restaurants, including digital touchpoints.

The ideal candidate will have a degree in Marketing and at least 6 years of experience in a Brand Manager or Senior Brand Manager role. You'll be responsible for managing the marketing plan across all elements of the in-restaurant marketing mix, ensuring consistency of brand standards and alignment with key commercial objectives.

You'll work closely with our property and operations teams to develop in-restaurant permanent signage and oversee local marketing requests. You'll also be responsible for managing relationships with partner agencies and suppliers, ensuring that all launches and campaigns are managed within budget, on time, and targeted to achieve measurable ROIs.

About the Opportunity:

This is a fantastic opportunity to join a dynamic team and contribute to the success of Burger King UK. You'll have the chance to develop deep customer insights and translate them into effective brand positioning and high-impact promotional campaigns.

Key Responsibilities:

  • Manage the marketing plan across all elements of the in-restaurant marketing mix
  • Develop the strategic approach for in-restaurant communications
  • Manage the development of key in-restaurant visuals
  • Accountable for the kit launch creative, associated coordination, and asset rollout
  • Oversee adaptation of key visuals across digital assets for the broader marketing team
  • Manage relationships with partner agencies and suppliers
  • Oversee photoshoot direction for all product launches
  • Oversee collation and cascading of all merchandising updates and kit communications to restaurants
  • Work with property and operations teams to develop in-restaurant permanent signage
  • Oversee local requests for additional support
  • Work with commercial finance partner to review and analyze campaign performance

You'll have:

  • Degree in Marketing or equivalent qualification
  • Minimum 6 years experience in a Brand Manager or Senior Brand Manager role
  • Excellent communication skills, both written and verbal
  • Proven skills in in-restaurant brand marketing, market and competitive analysis, customer insights, and project planning
  • Evidence of marketing campaigns that have delivered a strong return on investment
  • Highly creative and analytical, with ability to apply brand application across integrated channels
  • Able to manage multiple projects at any given time, with excellent attention to detail
  • Commercially sound and able to make clear and appropriate decisions to balance brand with market opportunity
  • Self-starting and driven to achieve results, holding self and others to high execution standards