Digital Marketing Strategist

2 weeks ago


Romsey, Hampshire, United Kingdom Roke Full time
Job Description

Roke is embarking on a transformative journey, poised for significant growth and global impact. We are seeking a Digital Marketing Manager with boundless ambition, passion, drive, and creativity to elevate our brand to new heights.

This dynamic individual will play a pivotal role in unifying, aligning and implementing our diverse Business Units marketing strategies, under the banner of One Roke. They will lead the charge in developing and executing cross-channel digital marketing strategies and campaigns to not only enhance visibility of multiple brands, but also to strategically attract our target audience across social media platforms and website.

The successful candidate will have 5 to 10 years' experience of hands-on social media and website management at a senior leadership level. They will be a natural problem solver, being curious and diligent, and have a proven track record of developing and executing successful digital marketing strategies.

We are looking for a passionate and driven self-starter, comfortable working at pace whilst managing multiple projects/priorities. The ideal candidate will understand all digital marketing channels (Google Ads, SEO, SEM, email, organic and paid social media, content marketing) and have experience using graphic and video creation software such as Adobe Photoshop, Illustrator, Canva, After Effects, Blender, etc.

About Roke

Roke is on a transformative journey, poised for significant growth and global impact. Over the last four years, we've redefined our business, winning significant contracts across Government and Defence, launched innovative products, assembled a high-performing teams, and doubled our size. But, this is just the beginning.

Key Responsibilities:
  • Elevate the visibility of the Roke brand across all digital touchpoints, develop and lead/execute cross-channel marketing strategies that encompass various platforms such as Email, SEO, PPC, Display, Website, Social, CRM, CMS and Video.
  • Harmoneize marketing initiatives across diverse channels for maximum impact to ensure consistent and compelling brand messaging.
  • Establish aligned key performance indicators (KPIs) across all Business Units. Regularly assess the digital performance metrics to ensure optimal results and ROI, aligning with budget and targets ensuring individual units contribute to the collective success of Roke.
  • Create insightful monthly marketing reports to establish clear visibility around digital marketing results. Internally presenting to key stakeholders, senior management and externally to clients, taking ownership of all results.
Requirements:
  • Marketing related degree
  • Proven experience in developing and executing successful digital marketing strategies.
  • Proficiency in using marketing tools such as Umbraco, WordPress, Salesforce, IFS, GA4 and SEO analytics.
  • Strong analytical skills with the ability to translate data into actionable insights.
  • Excellent communication and project management skills.
Benefits

We offer a competitive salary range of £60,000 - £80,000 per annum, depending on experience. We also offer hybrid working, flexi-time, annual bonus based on profit share and personal performance, private medical insurance, 25 days holiday plus public holidays and your birthday off, and Chemring Share Save plan.

Please note that due to the nature of this position, you will need to be eligible to achieve SC clearance. As a result, you should be a British Citizen and have resided in the UK for the last 5 years.



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