Growth Transformation Leader

3 days ago


London, Greater London, United Kingdom Affinity Petcare Full time

At Affinity Petcare, we are revolutionizing the pet food industry with our innovative Direct-to-Consumer (D2C) subscription business. We are seeking a visionary Growth Transformation Leader to play a key role in shaping the future of our fast-growing company.

About Us

We have been pioneering raw and natural pet food for over 40 years. With the backing of international pet & human food powerhouse Agrolimen, we're on an exhilarating journey to transform pet nutrition, delivering high-quality, nutritious meal plans for pets everywhere.

The Role

You will report directly to our Managing Director, leading customer acquisition across digital and offline marketing channels. Your primary focus will be on driving growth through Performance Marketing, collaborating with the Head of Performance Marketing to optimize LifeTime Value (LTV) and reduce customer acquisition costs (CAC).

  • Develop and execute a comprehensive customer acquisition strategy across all channels.
  • Partner with cross-functional teams, including Product, Data, and Customer Happiness, to create a seamless customer experience.
  • Lead a hybrid working environment, balancing office and remote work.

As a Growth Transformation Leader, you will be rewarded with an estimated salary of £80,000 - £110,000 per annum, plus an annual bonus linked to our growth plans. You will also enjoy tailored development plans, coaching, mentoring, and on-the-job learning opportunities.

About You

We are looking for an analytical thinker with expertise in using marketing analytics to drive performance. You should thrive on building brands and have a passion for customer-centric growth. If you're ready to lead a growth acquisition strategy that will leave a lasting impact on our brand and the wellbeing of pets across the country, we want to hear from you.


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