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Senior Marketing Executive, Customer Engagement Specialist

2 months ago


London, Greater London, United Kingdom Fenwick Full time £35,000
About the Role

Fenwick is seeking a highly skilled Senior Marketing Executive to lead our customer engagement efforts. As a key member of our marketing team, you will be responsible for developing and implementing strategies that foster enduring relationships with our customers and audiences.

Key Responsibilities
  • Develop and execute comprehensive retention strategies that leverage customer data to strengthen relationships with existing customers.
  • Utilise data-driven approaches to personalise and optimise customer experiences across various touchpoints.
  • Manage the strategy for display advertising campaigns with a focus on customer segmentation and targeted messaging.
  • Develop strategy and plan for targeted email campaigns informed by customer data to nurture relationships, communicate promotions, and deliver personalised content.
  • Oversee the seamless integration of customer data into organisational processes.
  • Establish key performance indicators (KPIs) for retention and engagement initiatives.
Requirements
  • 2+ years of hands-on experience in retention marketing or CRM, with a track record of successful campaigns and demonstrated expertise in utilising various channels.
  • Strong analytical and data interpretation skills, with the ability to translate data into actionable insights and recommendations.
  • Proven experience in managing relationships with marketing suppliers, negotiating contracts, and ensuring the delivery of high-quality services.
  • Ability to think strategically, align marketing efforts with business goals, and adapt strategies based on evolving market trends.
What We Offer
  • 25 days annual leave (plus 8 bank holidays)
  • A buying holiday benefits scheme in which you are eligible to buy a further 5 days across the year
  • Up to 25% discount in all Fenwick stores
  • WeCare - 24/7 GP, wellbeing advice & support service
  • Hybrid Working Monday to Wednesday in our new Wigmore Street offices and every Thursday and Friday working from home
  • Pension scheme