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Global Marketing Strategist at a Leading Fintech Firm

2 months ago

Bridgend, Bridgend county borough, United Kingdom Identify Solutions Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our team at Identify Solutions. As a key member of our marketing department, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and implement a data-driven performance marketing strategy that aligns with the company's overall business objectives
  • Manage and optimize multiple marketing channels, including PPC, SEO, SEM, and social media
  • Collaborate with the sales team to optimize and increase inbound leads, from mapping the funnel to driving quality results
  • Manage all aspects of PPC campaigns, including campaign setup, optimization, and reporting
  • Enhance SEO efforts and drive organic traffic to the company's website
  • Manage outbound email campaigns and continuously monitor campaign performance and adjust strategies accordingly
  • Stay up-to-date with the latest industry trends and best practices in performance marketing
Requirements
  • Proven experience in performance marketing, with a strong understanding of data analysis and campaign optimization
  • Excellent communication and project management skills, with the ability to work effectively with cross-functional teams
  • Strong analytical and problem-solving skills, with the ability to interpret complex data and make informed decisions
  • Ability to work in a fast-paced environment and prioritize multiple tasks and projects
  • Strong understanding of marketing automation and CRM systems