Paid Media Specialist
3 weeks ago
Job Title: Paid Media Specialist - Digital Marketing Expert
Job Description:
OBJKTS Jewelry is seeking a skilled Freelance Paid Media Specialist to manage and optimize our paid media campaigns. As a freelancer, you'll work closely with our in-house team to deliver impactful campaigns across paid social platforms, driving brand awareness, engagement, and conversions for OBJKTS' unique jewelry collections.
In this role, you'll be responsible for executing and optimizing campaigns on platforms like Meta and TikTok, using data and insights to refine strategies and maximize ROI.
Responsibilities:
- Develop and manage paid media campaigns across social channels, with a strong focus on Meta and TikTok ads, to drive brand visibility and performance
- Collaborate with our content and creative teams to develop ad copy, visuals, and video assets that reflect OBJKT's brand and resonate with our target audience
- Set up and conduct A/B tests, gathering insights to inform adjustments in targeting, creative, and bidding strategies
- Monitor performance metrics and analyze data, optimizing campaigns daily for the best results
- Manage campaign budgets effectively, ensuring spend aligns with performance goals and maximizes ROI
- Prepare and deliver regular performance reports and insights to our marketing team
Requirements:
- Available 2-3 days a week (14-21 hours a week)
- Part-time, freelance
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