Strategic Communications Director

1 week ago


Prestbury, United Kingdom McCann Full time
About the Role

We are seeking a highly skilled Senior Communications Planner to join our team at McCann Manchester.

Job Description

The successful candidate will be responsible for leading day-to-day comms planning for high-profile dynamic accounts, partnering closely with Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels. You will also be responsible for determining communications tasks for each campaign and writing task briefs that guide messaging and execution tailored for each channel.

You will have a strong understanding of consumer behaviours within media, and a working knowledge of media relevant to the client's business including TV, digital, social, experiential, print, OOH and search. You will be able to demonstrate previous experience in a communications planning and/or media planning role, preferably in an advertising, digital or media agency (or a combination of all three).

This is a fixed-term contract covering maternity leave, offering a competitive salary of £55,000 - £65,000 per annum, depending on experience, plus a range of benefits, including a subsidised Bistro, free car parking, free access to an onsite gym and an outdoor heated pool. Our stunning campus, set across 8 acres of countryside in Cheshire, provides an ideal working environment.

Key Responsibilities
  • Lead day-to-day comms planning for high-profile dynamic accounts
  • Partner closely with Strategy and Creative leads to ensure creative ideas make most effective use of an integrated mix of owned, earned and paid channels
  • Determine communications tasks for each campaign and write task briefs that guide messaging and execution tailored for each channel
  • Create measurable campaign KPI's, helping to enhance creative effectiveness and improve sell rate of innovative ideas
  • Read and analyse campaign metrics and leverage insights from data to improve comms effectiveness
Requirements
  • Previous experience in a communications planning and/or media planning role
  • Experience in an advertising, digital or media agency (or a combination of all three)
  • Strong understanding of consumer behaviours within media, and a working knowledge of media relevant to the client's business
  • Excellent interpersonal, verbal and written skills, with the ability to develop well-written documents and eloquently present
  • Well-organised and detail-oriented, with the ability to work under pressure and deadlines

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