Marketing Campaign Manager

1 week ago

London, Greater London, United Kingdom BBC Full time

About the Role

We are seeking a skilled Marketing Campaign Manager to join our team at the BBC World Service.

The successful candidate will be responsible for running media planning and paid media campaigns to drive awareness of language services, trial of new digital content and brand equity among audiences.

You'll deliver innovative and engaging marketing campaigns – with an emphasis on digital - which make people sit up and take notice. You will have paid social experience across multiple platforms. Duties include identifying market trends, planning campaigns, setting the KPIs and metrics and using web analytic tools to analyse the performance of marketing campaigns.

The post holder will develop excellent working relationships with the Editorial teams, to ensure marketing best supports their Editorial plans and priorities. Keeping a close eye on the News as it breaks, they will need to identify and manage tactical, reactive activity alongside strategic delivery plans.

They will also work very closely with colleagues in the wider marketing and business development community including trade and consumer marketing in Global News Limited to ensure consistency in strategic and creative approach.

Main Responsibilities

  • Develop campaign briefs to deliver against strategic objectives (consumption, perception, brand) across multiple media and platforms.
  • Assist the Marketing Manager and Head of Marketing in working upstream with stakeholders, shaping content/genres/programmes or products.
  • Lead the delivery of effective and impactful creative work that reflects brand guidelines.
  • Ensure campaigns are delivered within budgets and timeframes.
  • Work with internal creative teams (pictures/radio cross trails), Social Media, Communications, Audiences & external agencies.
  • Ensure all marketing and communications activity is correctly complied (reflecting BBC Brand guidelines) and is in line with BBC Editorial Guidelines.

Requirements

To be considered for this role, you will need:

  • A good understanding of the broadcast industry or a similar brand-facing or entertainment business.
  • Experience of delivering complex multi-media campaigns from the briefing stage onwards.
  • Natural affinity for digital marketing and social media.
  • Experience in a digital marketing or advertising role.
  • Demonstrated knowledge and successful experience of:
    • Working with website analytics, social media platforms and digital advertising best practices.
    • Working with in-house and third party creative resources.
    • Budget and project management; efficient use of resources.
    • Driving collaboration across organisational boundaries.
    • Managing critical stakeholder relationships.
    • Analytical approach, able to critically evaluate ideas and information.
    • Effective written and verbal communication, with good presentation skills.
    • Able to embrace change, and make improvements to working practices.
    • A successful leader, able to manage self, lead campaigns and campaign teams within a complex matrix environment.
    • Possession of relevant qualifications and/or experience.

About the BBC

The BBC is committed to equality of opportunity and welcomes applications from individuals regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief.

The salary range for this role is £27,500 - £46,400 per annum, depending on experience. If you're interested in this exciting opportunity, please submit your application by [insert deadline].

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