E-commerce and Digital Marketing Specialist

3 weeks ago

Daventry, Northamptonshire, United Kingdom Interaction Recruitment Full time
Job Title: E-commerce and Online Marketplace Executive

Job Summary:

We are seeking an experienced E-commerce and Online Marketplace Executive to join our team at Interaction Recruitment. The successful candidate will be responsible for driving consumer growth through digital channels, enhancing the website and 3rd party platforms, and leveraging data and analytics to maximize results.

Key Responsibilities:
  1. Drive Consumer Growth: Develop and implement strategies to drive consumer growth through digital channels, including acquisition, conversion, and retention, and delivering incremental website revenue.
  2. Enhance Website and 3rd Party Platforms: Responsible for enhancing the website and 3rd party platforms, ensuring seamless user experiences and efficient connections with other systems.
  3. Use Data and Analytics: Utilize data and analytics to enhance performance and effectiveness, maximizing results and building increased effectiveness to improve key metrics such as CPA, ROAS, AOV, CTR, ATC.
  4. Understand Consumer Journey: Understand and leverage the consumer journey from first click through all digital and physical touchpoints and develop methods to increase conversion rates.
  5. Develop Engaging Site Content: Develop engaging site content to drive traffic and customer action, complementing SEO work with targeted paid activity through PPC and display advertising.
  6. Manage Email Marketing: Manage the email marketing process, including planning, briefing, amendments, testing, sign off, and deployment, improving engagement and conversion.
  7. Regular Reporting: Regularly report on performance against targets and opportunities for growth, including web stats and other market data.
Requirements:
  1. Experience: 3-5 years previous ecommerce experience working within a B2C product-led function.
  2. Demonstrable Success: Demonstrable success in implementing digital marketing concepts, paid and organic social media management, and best practices.
  3. SEO and PPC: An understanding of SEO and PPC and how to report on performance using Google tools.
  4. Email Marketing Tools: Experience working with email marketing tools and CMS systems.
  5. Marketing Communications: Broad understanding of marketing communications.
  6. Microsoft Office: Proficient with Microsoft Office.
What We Offer:
  1. Salary: £30-34,000 depending on experience.
  2. Benefits: Workplace pension scheme, yearly discretionary bonus, full private medical from 6 months service, plus dental and optical cash back plan, monthly contribution to gym membership, free health food supplements, 20% discount at our health store and book shop, cycle to work scheme.

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