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Digital Marketing Specialist

2 months ago

Daventry, Northamptonshire, United Kingdom The ONE Group Ltd Full time
Unlock Exceptional Digital Experiences

We're seeking a talented Digital Marketing Executive to drive online success and elevate our B2C brand through innovative digital strategies.

Key Responsibilities:

  • Enhance Consumer Engagement: Optimize the entire customer journey from first click to conversion across digital and physical touchpoints.
  • Drive Growth: Achieve targets for acquisition, conversion, and retention while boosting website revenue through digital channels.
  • Collaborate & Innovate: Work with external partners and teams to enhance the website and third-party platforms like Amazon.
  • Leverage Data: Use analytics to maximize performance, focusing on key metrics such as CPA, ROAS, AOV, and CTR.
  • Streamline Systems: Ensure seamless connections between our website and other systems, identifying areas for improvement.
  • Align Campaigns: Collaborate with PR and communications to ensure our marketing efforts are cohesive.
  • Boost Sign-ups: Expand our consumer database and create strategies to encourage sign-ups.
  • Manage Email Marketing: Oversee the entire email marketing process to enhance engagement and conversion rates.
  • Design Collaborations: Brief the design team for graphics and digital assets as needed.
  • Report & Analyse: Regularly report on performance, identifying growth opportunities and staying ahead of e-commerce trends.

Requirements:

  • Proven experience in e-commerce within a B2C product-led role.
  • Success in implementing digital marketing strategies with external agencies.
  • Understanding of SEO and PPC, with the ability to analyse performance using Google tools.
  • Experience with email marketing and CMS platforms like HubSpot and Klaviyo.