Digital Marketing Specialist
13 hours ago
Are you ready to elevate a B2C brand through innovative digital strategies? We're seeking a dynamic professional to drive exceptional digital experiences and craft engaging consumer journeys
Key Responsibilities:
- Optimise Consumer Engagement: Enhance the entire customer journey from first click to conversion across digital and physical touchpoints.
- Drive Business Growth: Achieve targets for acquisition, conversion, and retention while boosting website revenue through digital channels.
- Collaborate & Innovate: Work with external partners and teams to enhance the website and third-party platforms like Amazon.
- Leverage Data Insights: Use analytics to maximise performance, focusing on key metrics such as CPA, ROAS, AOV, and CTR.
- Streamline Systems: Ensure seamless connections between our website and other systems, identifying areas for improvement.
- Align Marketing Efforts: Collaborate with PR and communications to ensure our marketing efforts are cohesive.
- Grow Consumer Database: Expand our consumer database and create strategies to encourage sign-ups.
- Lead Email Marketing: Oversee the entire email marketing process to enhance engagement and conversion rates.
- Design Collaborations: Brief the design team for graphics and digital assets as needed.
- Report & Analyse: Regularly report on performance, identifying growth opportunities and staying ahead of e-commerce trends.
What We're Looking For:
- Proven experience in e-commerce within a B2C product-led role.
- Success in implementing digital marketing strategies with external agencies.
- Understanding of SEO and PPC, with the ability to analyse performance using Google tools.
- Experience with email marketing and CMS platforms like HubSpot and Klaviyo.
Your expertise will shape the digital landscape and drive meaningful consumer connections.
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