Digital Marketing Specialist

2 days ago


Daventry, Northamptonshire, United Kingdom The ONE Group Ltd Full time
Unlock Exceptional Digital Experiences

As a key member of our marketing team, you will play a pivotal role in elevating our B2C brand through innovative digital strategies. Your expertise will shape the digital landscape and drive meaningful consumer connections.

Key Responsibilities:
  • Enhance Consumer Engagement: Optimize the entire customer journey from first click to conversion across digital and physical touchpoints.
  • Drive Growth: Achieve targets for acquisition, conversion, and retention while boosting website revenue through digital channels.
  • Collaborate & Innovate: Work with external partners and teams to enhance the website and third-party platforms like Amazon.
  • Leverage Data: Use analytics to maximize performance, focusing on key metrics such as CPA, ROAS, AOV, and CTR.
  • Align Campaigns: Collaborate with PR and communications to ensure our marketing efforts are cohesive.
  • Manage Email Marketing: Oversee the entire email marketing process to enhance engagement and conversion rates.

Proven experience in e-commerce within a B2C product-led role is essential. Success in implementing digital marketing strategies with external agencies is also required. Understanding of SEO and PPC, with the ability to analyze performance using Google tools, is necessary. Experience with email marketing and CMS platforms like HubSpot and Klaviyo is a plus.



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