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Digital Marketing Specialist

2 months ago

Daventry, Northamptonshire, United Kingdom The ONE Group Ltd Full time
Unlock Exceptional Digital Experiences

Are you passionate about crafting compelling consumer journeys and driving online success? We're seeking a dynamic professional to elevate our B2C brand through innovative digital strategies.

Key Responsibilities:
  • Optimise the entire customer journey from first click to conversion across digital and physical touchpoints.
  • Achieve targets for acquisition, conversion, and retention while boosting website revenue through digital channels.
  • Collaborate with external partners and teams to enhance the website and third-party platforms like Amazon.
  • Use analytics to maximise performance, focusing on key metrics such as CPA, ROAS, AOV, and CTR.
  • Ensure seamless connections between our website and other systems, identifying areas for improvement.
  • Collaborate with PR and communications to ensure our marketing efforts are cohesive.
  • Expand our consumer database and create strategies to encourage sign-ups.
  • Oversee the entire email marketing process to enhance engagement and conversion rates.
Requirements:
  • Proven experience in e-commerce within a B2C product-led role.
  • Success in implementing digital marketing strategies with external agencies.
  • Understanding of SEO and PPC, with the ability to analyse performance using Google tools.
  • Experience with email marketing and CMS platforms like HubSpot and Klaviyo.

Your expertise will shape the digital landscape and drive meaningful consumer connections.