Digital Marketing Strategist

4 weeks ago


Stockport, United Kingdom In Technology Group Limited Full time
About the Role
As a key member of our team, you will be responsible for developing and executing paid media campaigns to drive growth and visibility. You'll work closely with internal teams to align digital efforts with broader business goals.

In this role, you will:
* Develop, execute, and refine paid media campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and AMS to achieve acquisition and sales targets.
* Drive organic growth through strategic SEO initiatives, including keyword research, on-page optimization, and link-building efforts.
* Manage affiliate marketing programs to increase website traffic and conversions.
* Monitor performance metrics (CPA, ROAS, ACoS, etc.) and generate actionable insights to inform future decisions.

We're looking for a driven individual who thrives in a fast-paced environment. The ideal candidate will have a solid background in performance marketing within the retail industry, technical expertise in Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools (e.g., SEMrush, Ahrefs). They should also possess analytical skills, strong interpersonal skills, and a passion for digital marketing.

What's on Offer
Our client offers a competitive salary of up to £40,000 + Benefits, 25 days holiday, flexible hybrid working arrangements, access to a wellbeing platform and counseling services, career growth opportunities, and ongoing professional development.

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