Digital Marketing Strategist
2 days ago
We are seeking a highly skilled Digital Marketing Strategist to join our team at In Technology Group. As a Performance Marketing Lead, you will be responsible for driving performance across paid media, SEO, and marketplace channels. With a focus on delivering exceptional results, you will create and execute strategic plans to grow our online presence and improve visibility.
This is a dynamic role that requires a combination of analytical skills, creativity, and marketplace expertise. You will manage and optimise PPC campaigns, develop and execute SEO strategies, and oversee marketplace efforts to ensure our products perform optimally across third-party platforms.
Key Responsibilities:
- Paid Media Campaign Strategy Creation & Execution: Create, execute and optimise our paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and AMS to meet customer acquisition and sales targets.
- SEO Strategy and Execution: Develop and implement SEO strategies to improve our search engine rankings, drive organic traffic, and increase visibility across key target markets.
- Affiliate Marketing: Responsible for managing our affiliate program and developing meaningful, strategic partnerships to drive traffic to our websites.
- Performance Reporting: Monitor and analyse the performance of PPC and SEO efforts, providing regular reports on key metrics such as CPA, ACoS, ROAS, organic traffic, keyword rankings, and search visibility.
Requirements:
- Previous experience of working in a performance marketing role for a retail business
- Excellent understanding and platform knowledge of Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools (e.g., Google Search Console, SEMrush, Ahrefs).
- Strong analytical skills with the ability to turn data into actionable insights and performance improvements.
- Excellent communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.
What We Offer:
- Competitive salary: £40,000 - £60,000 per annum, depending on experience
- 25 days holiday per year
- Hybrid working/Flexi working
- Wellbeing platform and counselling service
- Opportunities for professional growth and career development
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