Digital Marketing Strategist

3 weeks ago


Stockport, Stockport, United Kingdom In Technology Group Full time
Job Title:

Digital Marketing Strategist

Location:

Stockport

Salary:

£40,000 - £60,000 + Performance Bonus

Job Overview:

In this role as Digital Marketing Strategist, you will drive online presence and growth for our client's business. This is a hybrid opportunity that offers the chance to work with a dynamic team and develop your skills in digital marketing.

Key Responsibilities:
  • Create, execute, and optimise paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), and AMS to meet customer acquisition and sales targets.
  • Develop and implement SEO strategies to improve search engine rankings, drive organic traffic, and increase visibility across key target markets.
  • Conduct regular SEO audits, optimise website content for search engines, and implement link-building strategies to improve domain authority.
  • Identify high-performing keywords for both paid media and SEO, ensuring a strategic approach to targeting the most relevant and profitable terms.
  • Manage affiliate programs and develop meaningful, strategic partnerships to drive traffic to our websites.
  • Monitor and analyse the performance of PPC and SEO efforts, providing regular reports on key metrics.
  • Campaign Optimisation: Conduct ongoing testing and optimisation of paid media campaigns, adjusting bids, budgets, and creatives to maximise results.
  • Work closely with product marketing, creative, and social teams to align digital marketing efforts with business goals and ensure seamless execution of campaigns.
  • Stay informed about the latest developments in both paid media and SEO, applying new techniques and strategies to stay competitive.
  • Support team development and growth initiatives.
Required Skills and Qualifications:
  • Previous experience in performance marketing for a retail business.
  • Excellent understanding and platform knowledge of Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools.
  • Strong understanding of SEO best practices, including on-page optimisation, link building, and keyword research.
  • Proven track record of optimising paid media campaigns and improving search rankings to drive customer acquisition and revenue growth.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and external stakeholders.
What We Offer:
  • A competitive salary ranging from £40,000 to £60,000, plus a performance-based bonus.
  • 25 Days Holiday
  • Hybrid working/Flexi working
  • Wellbeing platform and counselling service
  • Opportunities for professional growth and career development.
  • A collaborative and dynamic team environment.
  • Employee discounts on products.


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