Strategic Communications Lead for Population Health Campaigns

3 weeks ago

London, Greater London, United Kingdom North Central London Integrated Care Board Full time

Job Summary:

We are seeking a Strategic Communications Lead to join our team at North Central London Integrated Care Board. As a key member of our communications team, you will play a critical role in delivering a step-change in how we use social and other digital communications to reach our external audiences.

The successful candidate will lead on developing and implementing a channel strategy and deliver content that engages with and builds confidence with the communities who currently don't access the services that will help them stay well. This includes having a strong understanding of audience targeting and applying behavioural science and partnership working to ensure effectiveness of our population health campaigns.

You will be responsible for implementing a content plan with linked performance analysis and reporting for our external digital channels. This will involve both hands-on production and supporting colleagues across our team in developing their digital skills, advising on content development, and ensuring quality. You will also lead on accessibility, helping us improve in this important area.

A key deliverable will be leading on replacing our website, so it better serves the public and our stakeholders, working with an external delivery supplier. You will contribute to supporting the whole team to deliver and succeed, including effective planning. A competitive salary of £65,000 - £80,000 per annum is offered for this challenging and rewarding role.

About the Role:

  • Develop and implement a channel strategy and deliver content that engages with and builds confidence with the communities who currently don't access the services that will help them stay well
  • Apply behavioural science and partnership working to ensure effectiveness of our population health campaigns
  • Implement a content plan with linked performance analysis and reporting for our external digital channels
  • Support colleagues across our team in developing their digital skills, advising on content development, and ensuring quality
  • Lead on accessibility, helping us improve in this important area
  • Contribute to supporting the whole team to deliver and succeed, including effective planning

Requirements:

To be successful in this role, you will need to have:

  • A strategic and tactical experience in campaign research, insight, development, and delivery
  • A strong understanding of audience targeting and application of behavioural science and partnership working
  • Experience of implementing content plans with linked performance analysis and reporting
  • Ability to work effectively with cross-functional teams and stakeholders
  • Excellent communication and interpersonal skills
  • Strong problem-solving and analytical skills

What We Offer:

We offer a competitive salary of £65,000 - £80,000 per annum, plus a range of benefits including pension scheme, life assurance, and annual leave.

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