Growth Marketing Manager

4 weeks ago

London, Greater London, United Kingdom PARTECH PARTNERS Full time

Job Description


We are seeking a seasoned Senior Growth Marketing Manager to accelerate our growth by partnering with commercial teams and driving demand generation and lead acquisition efforts across multiple channels. In this role, you will play a key part in scaling our B2B and self-serve products by implementing high-impact campaigns, collaborating cross-functionally, and optimizing our digital and account-based marketing strategies.



  • Collaborate with commercial teams to identify and nurture new prospects for our club and agency B2B products, driving high-quality leads into the sales pipeline.
  • Develop, execute, and optimize demand and lead generation campaigns to acquire quality contacts, generate leads, and accelerate sales pipeline growth.
  • Work closely with Data and Product teams to leverage product-led growth (PLG) strategies and optimize campaign performance.
  • Partner with the Product Marketing team to drive go-to-market (GTM) activities for new products and features.
  • Lead efforts to optimize our website, SEO, and digital user journeys, focusing on lead capture and conversion, in collaboration with Content and Marketing Operations teams.
  • Manage digital marketing activities across LinkedIn, Instagram, and paid search channels to drive targeted traffic and leads.
  • Work closely with Sales to identify high-priority prospects and deploy account-based marketing tactics.
  • Collaborate with Marketing Operations and Data teams to refine target segments for optimized campaign reach.
  • Coordinate with the Events team and Brand & Content teams to manage targeted events (both online and offline) for demand generation and sales opportunities.

Requirements



  • 7+ years of experience in demand generation and lead generation, including digital marketing, with a background in both B2B SaaS and B2C being a plus.
  • Proficient in website optimization (CRO), email and paid digital campaigns (LinkedIn, Instagram, and others), with hands-on experience in HubSpot or similar marketing automation tools.
  • Strong analytical skills and a data-oriented approach to improving campaign performance and ROI.

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