Dreams Ltd PR Executive

1 week ago

Wooburn, Buckinghamshire, United Kingdom Dreams Ltd Full time
Job Overview

We are seeking a highly skilled PR Executive to join our Content, Consumer PR & Social team at Dreams Ltd. The successful candidate will be responsible for delivering initiatives that build brand reputation and secure regional and national coverage.

About the Role

The Consumer PR Executive is a key position within our company, working closely with our agency partners to develop and execute PR campaigns that drive business results. As part of this role, you will manage press releases, product launches, and reactive opportunities to achieve agreed KPIs. Your ability to project manage, collaborate, and adapt will ensure your success in this fast-paced retail environment.

Responsibilities
  • Develop and implement PR strategies to build brand reputation and secure regional and national coverage.
  • Manage and lead all Press Room, gifting, seasonal, and reactive opportunities.
  • Create briefs for clear and accurate communications.
  • Manage internal and external stakeholders to ensure initiatives are delivered against the brief, agreed timelines, budgets, and KPIs.
  • Collaborate and work closely with internal teams to ensure alignment.
  • Lead day-to-day relationship with agency partners – brief, set objectives, oversee work, provide feedback, negotiate costs, attend (where required), and plan shoots and events.
  • Ensure brand, campaign, and tone-of-voice guidelines are accurate across all collateral.
  • Monitor effectiveness of campaigns, test, and learn, and strive to improve through regular reporting.

Requirements

To succeed in this role, you will need:
  • Previous in-house or agency PR experience essential.
  • Retail experience desirable.
  • Experience working in influencer marketing, affiliate marketing, or partnerships desirable.
  • Demonstrable project management skills, organised and flexible, working in a fast-paced environment.
  • Strong communication and people skills managing both internal and external stakeholders.
  • Excellent attention to detail and proof-reading skills.
  • Ability to adapt to change and fast turnaround of projects.
  • A real team player and collaborator who likes to get stuck in, enthusiastic, and driven.
  • A positive can-do attitude, self-motivated, works on own initiative.
  • Demonstrates a passion for making a difference and willingness to dream big.

What We Offer

In return for your hard work and dedication, we offer:
  • Bonus: Our discretionary annual bonus scheme recognises the hard work and dedication of our superstar dreamers.
  • Discounts: Amazing staff discount on Dreams products, plus hundreds of brands including restaurants, holidays, and shopping.
  • Buy-in schemes: You’ll have the opportunity to buy extra holiday, private healthcare, or savings and loans.
  • Parking: We know it goes without saying, but our free onsite parking gives you peace of mind when you travel.
  • Wellbeing: We partner with the Retail Trust to offer a 24-hour helpline with a variety of support services, as well as hosting an on-site gym and out-of-hours GP service.
  • Electric car scheme.
  • Hybrid working: Whether you’re an early bird or night owl, we trust you to work your hours responsibly to suit you.

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