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Senior B2B Marketing Specialist

2 months ago


London, Greater London, United Kingdom London branch of Royal Bank of Canada Full time
Job Description

In this pivotal role, you will be the driving force behind our Business-to-Business (B2B) marketing strategy in the London branch of Royal Bank of Canada. As a Senior B2B Marketing Specialist, you will work closely with the sales teams to develop and execute targeted marketing campaigns that drive revenue growth and nurture relationships with high-value clients.

Key Responsibilities:
  • Develop and implement comprehensive B2B marketing strategies that align with our business goals and objectives.
  • Collaborate with cross-functional teams to design and deliver compelling content, events, and digital marketing campaigns that resonate with our target audience.
  • Analyze market trends, customer behaviors, and competitive landscapes to refine our marketing approaches and make data-driven decisions.
  • Work closely with investment and banking product teams to understand new offerings and integrate them into our marketing messages.
Requirements:
  • Robust marketing experience in a B2B or wholesale environment, preferably within wealth management or financial services.
  • Strong understanding of strategy development, campaign planning, and execution.
  • Excellent organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines.
  • High standard of written and spoken English, with good numerical skills.
  • Able to work independently and collaboratively as part of a dynamic team.
Salary:

£60,000 - £80,000 per annum, depending on experience.

Benefits:
  • A comprehensive Total Rewards Program, including bonuses, flexible benefits, and competitive compensation.
  • Leaders who support your development through coaching and managing opportunities.
  • Opportunities to work with the best in the field and make a lasting impact.