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Marketing & Communications Director

2 months ago

Windsor, United Kingdom Salutem Shared Services Full time
About Salutem Shared Services

We are a leading provider of care and support services, dedicated to empowering individuals to live a life they choose. Our mission is to deliver outstanding levels of care, support, and education to each individual we support.

Job Title: Marketing & Communications Manager

We are seeking an experienced Marketing & Communications Manager to join our team. As a key member of our leadership team, you will be responsible for developing and executing strategic plans to build and maintain partnerships, support recruitment activities, and engage our workforce through internal communications.

Key Responsibilities:
  • Design and oversee comprehensive marketing and communication strategies that align with our business goals.
  • Lead the creation and execution of marketing campaigns across various channels to support operations and business development efforts.
  • Lead the creation and execution of recruitment campaigns across various channels to support operations and recruitment efforts.
  • Lead the creation and execution of communication campaigns across the organization to support employee engagement objectives.
  • Analyze market trends and competitors to identify opportunities for growth.
  • Ensure brand consistency across all marketing, recruitment, and communication activities.
  • Manage the company's brand image, templates, and branded resources, including budget.
  • Oversee the development of creative content, including graphics, videos, and copywriting.
  • Oversee the company's digital presence, including website management, SEO/SEM strategies, and external social media channels.
  • Develop and execute strategies for online advertising, including display ads and retargeting campaigns.
  • Monitor and optimize campaigns to maximize ROI.
  • Coordinate the design and distribution of promotional merchandise and materials.
  • Respond to marketing and communication queries and requests, updating progress on the management system.
  • Manage a team of marketing and communication professionals, providing guidance and support to achieve department goals.
  • Foster a collaborative environment that encourages creativity and innovation.
  • Coordinate with other departments to ensure alignment and consistency in messaging.
  • Develop and manage the marketing budget, ensuring effective allocation of resources to various campaigns and initiatives.
  • Track and report on marketing spend and campaign performance, adjusting strategies as necessary.
  • Conduct regular market research to identify trends, customer needs, and competitive landscape.
  • Use data-driven insights to measure the effectiveness of marketing campaigns and initiatives.
  • Manage public relations efforts, including press releases, media relations, and crisis communications.
  • Develop and maintain relationships with media outlets, industry influencers, and partners.
  • Track and report on marketing and communication KPIs.
  • Provide progress reports to the Director of Learning & Organisational Development and Senior Leadership Team on marketing activities.
Requirements:
  • 5+ years of experience in marketing, with at least 2 years in a managerial role.
  • Proven experience in developing and executing successful marketing strategies.
  • Ability to align campaigns with business development and recruitment efforts, ensuring strategic alignment with company goals.
  • Expertise in digital marketing channels, including social media, SEO/SEM, email marketing, and content marketing.
  • Familiarity with tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
  • Experience of managing marketing budgets, forecasting, and ensuring effective resource allocation for campaigns and initiatives.
  • Knowledge of creating engaging content for different platforms (blogs, social media, video scripts, etc.).
  • Knowledge of tools for surveys, focus groups, and data analysis to inform marketing decisions.
  • Experience managing paid advertising campaigns, including PPC (pay-per-click) and display advertising on platforms like Google, Facebook, and LinkedIn.
  • Experience in planning and executing marketing events, trade shows, or webinars to engage with target audiences and enhance brand visibility.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
  • Exceptional writing, editing, and adaptive communication skills with an attention to detail.
  • Strong organisational skills with the ability to manage multiple projects simultaneously.
  • Creative thinker with strong problem-solving skills and attention to detail.
  • Ability to analyse data and metrics to inform decision-making.
  • Familiar with WordPress or other website software.
  • Ability to respond and contribute to multiple demands with agility and pace.
Desired Qualifications:
  • Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
  • CIM qualified or other Marketing/Communications qualification.
  • Social care sector experience.