Marketing Director
1 week ago
About the Job
We are seeking a highly skilled Marketing Director to join our team at Bryn Mawr College. This is a full-time position with benefits, including a competitive salary and a comprehensive benefits package.
Job Summary:
- Coordinate and oversee all marketing and sales functions for shows and events at The Grand, baby grand, and The Playhouse on Rodney Square.
- Strengthen The Grand's unique brand to build relevance among target consumer audiences.
- Expand The Grand's reach and impact by engaging new audiences who more fully represent the diversity of the community.
- Work collaboratively with internal stakeholders to plan, create, and launch communication campaigns around new announcements and initiatives.
Key Responsibilities:
- Review and edit show contracts for information relating to ticketing, marketing, audience experiences.
- Create and implement fully integrated marketing plans designed to sell season tickets and individual shows.
- Plan and implement digital marketing program and social media campaigns to engage target audiences.
- Monitor website content, digital communications, and print materials.
Requirements:
- College degree in a related field of marketing, journalism, public relations, or communications.
- 5 years industry work experience in the live events/entertainment business or consumer marketing.
- Proven results in digital marketing, particularly within entertainment industry, with demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Strong media buying skills in the fields of radio, print, television and outdoor, as well as experience in working with media buying agencies and strong negotiating skills.
- Highly effective and persuasive communicator with excellent presentation skills, accuracy and attention to detail.
- Excellent organizational skills with ability to work in fast-paced environment, manage multiple competing priorities, and meet strict deadlines.
- Exceptional interpersonal skills with the ability to build rapport within a team environment and work well independently.
- Ability to be appreciative of diverse perspectives, and a commitment to the organization's initiatives regarding racial equity, diversity, inclusion, and access.
Salary Range:$65,000 - $85,000 per year.
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