Director of Digital Engagement

4 days ago


Brynmawr, Blaenau Gwent, United Kingdom Bryn Mawr College Full time
Marketing Strategy and Execution

The Director of Digital Engagement will lead the development and execution of marketing strategies that drive revenue generation and user growth from digital initiatives. You will be responsible for creating and testing persuasive messaging, maintaining copy and voice consistency, accuracy, and editing for all communications.

  • Develop and implement email marketing campaigns and e-blasts, establishing and tracking relevant metrics.
  • Conceptualize, write, and edit content for the website and social media platforms, engaging with followers on all GFD social media platforms.
  • Work with external agencies and vendors to support the development and implementation of marketing campaigns.

You will also be responsible for reporting out regularly on marketing results, providing insights and recommendations to improve future campaigns. If you have a strong understanding of digital marketing, experience using Sugar or other email/marketing automation tools, and the ability to thrive in a dynamic environment, we encourage you to apply.



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