Lifestyle PR Specialist

2 days ago


Hermitage, United Kingdom BYD Europe Full time
Job Summary

The Lifestyle PR Specialist will be responsible for building and maintaining relationships with influencers, identifying new opportunities for product placement and brand ambassador programs, and managing BYD's presence in the UK media landscape.

Key Responsibilities
  • Develop and execute influencer engagement strategies
  • Plan and coordinate bespoke influencer projects and events
  • Source and manage product placement opportunities
  • Build and maintain a VIP brand ambassador program
Requirements and Qualifications
  • University-level education preferred, but not essential
  • At least five years of experience in communications roles, preferably with a focus on new media platforms
  • Excellent verbal and written communication skills; strong knowledge of social media platforms, including Instagram, TikTok, X, and Facebook
  • Strong understanding of the UK media landscape and automotive industry
  • Creativity, open-mindedness, and ability to adapt quickly to business requirements
  • Strong teamwork mindset
What We Offer
  • Competitive remuneration package
  • Opportunities for professional development and career growth
  • 25 days paid holidays + public holidays
  • Exciting opportunity to contribute to BYD's mission to lead the European transition to Zero Emissions transportation and de-carbonization of the economy
About BYD Europe

BYD Europe is a leading multi-sector high-tech company focused on innovation and development in automobile, rail transit, renewable energy, and electronics. With a global presence and a commitment to sustainability, BYD Europe offers a unique opportunity to join a dynamic team and contribute to shaping the future of transportation and energy.



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