Trade Marketing Manager

4 weeks ago


Birmingham, Birmingham, United Kingdom Walkers Chocolates Ltd Full time

We are seeking a dynamic and experienced Trade Marketing Manager to join our commercial team at Walkers Chocolates. This is a hybrid role with 2-3 days per week at our Birmingham office.

Key Responsibilities:

  • Develop and implement the through-the-line strategy for the known brand portfolio across On and Off Trade.
  • Create and develop trade activation materials and ensure trade channels have all assets they require.
  • Attend key On & Off Trade customer meetings and be the marketing expert in these meetings.
  • Work closely with wider teams to plan and execute the brand experiential and trade events calendar.
  • Be the key liaison with brand and licence owners, their marketing team, and Trade representatives.
  • Evaluate and report on the effectiveness and efficiency of trade marketing activities.

Requirements:

  • Educated to degree level in Marketing, Digital Marketing, or relevant qualification with industry experience.
  • Experience in a similar role, working in both On and Off Trade marketing.
  • Experience building effective multi-channel campaigns in UK and European markets.
  • Experience of managing multiple agencies and agency performance across European markets.

Benefits:

  • Free parking
  • On-site parking

Work Location: Hybrid remote in Birmingham


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