Trade Marketing Manager
4 weeks ago
We are seeking a dynamic and experienced Trade Marketing Manager to join our commercial team at Walkers Chocolates. This is a hybrid role with 2-3 days per week at our Birmingham office.
Key Responsibilities:
- Develop and implement the through-the-line strategy for the known brand portfolio across On and Off Trade.
- Create and develop trade activation materials and ensure trade channels have all assets they require.
- Attend key On & Off Trade customer meetings and be the marketing expert in these meetings.
- Work closely with wider teams to plan and execute the brand experiential and trade events calendar.
- Be the key liaison with brand and licence owners, their marketing team, and Trade representatives.
- Evaluate and report on the effectiveness and efficiency of trade marketing activities.
Requirements:
- Educated to degree level in Marketing, Digital Marketing, or relevant qualification with industry experience.
- Experience in a similar role, working in both On and Off Trade marketing.
- Experience building effective multi-channel campaigns in UK and European markets.
- Experience of managing multiple agencies and agency performance across European markets.
Benefits:
- Free parking
- On-site parking
Work Location: Hybrid remote in Birmingham
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