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Cultural Convergence Practice Lead

2 months ago

Birmingham, Birmingham, United Kingdom Publicis Groupe Full time
About the Role

We are seeking a highly skilled and experienced Director to lead our Multicultural Strategy team at Publicis Groupe. As a key member of our Cultural Convergence Practice, you will be responsible for developing and executing innovative marketing and media strategies that drive business results for our clients.

Key Responsibilities
  • Strategy Development: Lead the development of inclusive, multicultural, and DEI communications strategies that activate consumer insights and drive innovation for clients.
  • Stakeholder Collaboration: Partner with Investment and Data/Analytics teams to ensure that diverse consumer strategies are actioned in the marketplace and accounted for appropriately within measurement frameworks and learning agendas.
  • Creative Campaigns: Collaborate with partner agencies to integrate messaging and creative campaigns into overall media/communications plans from a diverse consumer standpoint.
  • Industry Insights: Develop strategic intelligence by keeping abreast of diverse audiences, industry developments, macro and consumer trends, technology, and cultural movements.
  • Team Leadership: Provide guidance and support to direct reports, ensuring they have the resources and expertise needed to succeed in their roles.
Requirements
  • 8+ years of media planning experience with concentration in culture-first Strategy & Planning across Hispanic/Latino, African American/Black, Asian-American/Pacific-Islander, and LGBTQ+ communities.
  • Agency experience highly preferred.
  • 5+ years of experience in a management capacity.
  • Adept at injecting ideas, innovation, and leading industry developments into planning assignments.
  • Strong media partner relationships and marketplace understanding across diverse-owned and diverse-targeted partners.
  • Proven experience and success in presenting plans to senior-level clients and influencing top-level client decisions related to media strategy and implementation.
  • Detail-oriented and proven ability to thrive in a fast-paced environment.
Software Knowledge

Familiarity with Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, MBOX, MRI/GfK, and GWI is required.