Data Marketing Professional

3 days ago


Manchester, United Kingdom The Co-operative Group Full time
About the Job

We are looking for a highly skilled Data Marketing Professional to join our Co-op Insurance marketing team in Manchester. This is a hybrid role offering the flexibility to work from home and collaborate with colleagues in our office.

In this role, you will be responsible for refining our targeting approach, exploring the use of first-party data, and bringing CRM campaigns to life through Salesforce Marketing Cloud.

Key Responsibilities:
  • Develop marketing plans to deliver Co-op Insurance's annual sales and income targets
  • Create and implement targeting selections for CRM campaigns
  • Conduct pre- and post-campaign analysis to measure success and identify areas for improvement
  • Collaborate with the wider business to identify, explore, and coordinate potential improvements to our CRM capabilities
Requirements:
  • Hands-on experience with data marketing within a CRM platform (e.g., Salesforce Marketing Cloud)
  • Experience managing test and learn activities and understanding of campaign development using SQL
  • Proven audience management and segmentation skills
  • Strong communication skills with the ability to translate complex information to non-technical stakeholders
  • Good relationship-building skills to co-operate with various teams, colleagues, and third parties
Our Benefits:
  • A competitive salary (£35,000 - £45,000)
  • An annual bonus based on personal and business performance
  • 28 days' holiday pro-rata plus bank holidays
  • A pension with up to 10% employer contributions
  • Access to a subsidised onsite gym at our Manchester HQ
  • Coaching and training to support career development
  • Wagestream - a money management app providing access to a percentage of pay as earned


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