Data-Driven Marketing Executive
5 days ago
Salary: £55,000 - £70,000 per annum
About the Job:We are looking for a highly motivated and experienced Marketing Performance Analyst to join our Marketing Communications team at SEFE Marketing & Trading Ltd. As a key member of our team, you will play a critical role in measuring and evaluating the effectiveness of our marketing activities.
Your primary responsibilities will include developing and maintaining marketing measurement tools, analysing customer data, and leading on bi-annual Customer and Broker Satisfaction Surveys. You will also be responsible for conducting market intelligence research to support strategic business decision-making.
Main Responsibilities:- Develop and implement a suite of marketing measurement tools, processes, and reports for all BAU marketing activity and channels.
- Analyse business and customer data to inform the marketing strategy, supporting with segmentation, profiling, and targeting of prospective customers in all markets.
- Plan, organise, and implement qualitative and quantitative research projects – both independently and with the support of research agencies.
- Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with stakeholders.
- Completed training or degree in marketing, analytics, or a related field.
- Fluent in spoken and written English; knowledge of German, French and Dutch would be an asset.
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