Marketing Executive

2 months ago


Manchester, United Kingdom Halecroft Recruitment Full time

We are looking for a **Marketing Executive** to join a vibrant, growing organisation based in the City of Manchester.

This role would suit an experienced **Marketing Executive** who has strong written verbal communication skills with the ability to craft engaging content. Strong analytical skills with the ability to interpret data and make data-driven decisions. Have creative thinking and problem-solving abilities with a focus on innovative and continuous improvement. Experience with Adobe Suite and B2B marketing would be a definite advance.

**Role Profile - Marketing Executive**:

- Develop and executive integrated B2B marketing campaigns that deliver on Marketing Qualified MQL) targets
- Manage collateral development, design, and production. Produce engaging and SEO - optimise written content for blog articles and long-form pieces, incorporating effective SEO strategies to enhance visibility and drive organic traffic
- Brief and oversee the work of agencies and internal SMEs (content, design, and digital
- Create and update website content via the CRM
- Social media account management, including the scheduling and creation of engaging posts to increase followers
- Engage with Sales to identify target audiences and key segments for all marketing activity, and ensure follow-up of MQL’s
- Create campaign reports, using data to inform performance, including web analysis, evaluation of KPIs, ad lead funnel
- Help the Marketing team manage events end-to-end, including proposing creative ideas for new events and unique ways of engaging our clients and prospects
- Project managing and coordinating marketing activities, including liaising with key stakeholders across the business Qualifications and Skills

**Qualifications/Experience & Expertise - Marketing Executive**
- Bachelor’s degree in marketing, communications, or a related field
- Strong written and verbal communications skills with the ability to craft engaging content
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Creative thinking and problem-solving abilities with a focus on innovative and continuous improvement
- Experience with Adobe Suite is preferable
- Proven experience in B2B marketing is preferable

**Please note this position is fully office based.



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