Data-Driven Marketing Professional

2 weeks ago


Manchester, United Kingdom Ciptex Ltd Full time
Role Overview
The Digital Marketing & Technical Analyst will play a key role in supporting the Marketing Manager with data-driven marketing initiatives. This individual will work closely with the marketing team to develop and implement effective marketing strategies, leveraging data and analytics to drive business results.

Responsibilities:
  • Operate website analytics, tracking visitor engagement, conversion rates, and other KPIs to optimise user experience.
  • Collaborate with the Content and Events/Lead Gen teams to align digital efforts with broader campaign goals.

Requirements:
  • Skills: Interests in CRM, Google Analytics, and marketing automation platforms; ability to turn data into actionable insights.
  • Technology: Elevated comfort level with data analysis and reporting tools; knowledge of website and campaign optimisation techniques.


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