Digital Merchandising Specialist
4 weeks ago
About Halfords
Halfords is a leading retailer of automotive products and services in the UK. We offer a wide range of products, including car parts, accessories, bikes, and cycling equipment.
Job DescriptionWe are seeking a talented and passionate Digital Merchandising Specialist to join our growing eCommerce team. In this role, you will play a vital part in shaping the online customer experience and driving business growth.
Key Responsibilities- Enhance the Online Customer Journey: You will be responsible for optimizing the online shopping experience, ensuring it is user-friendly, engaging, and meets the needs of our customers.
- Product Range Development: Collaborate with internal teams to create new product ranges and optimize existing offerings, ensuring a compelling selection for our online shoppers.
- Cross-Functional Collaboration: Work closely with sales, marketing, and strategy teams to align merchandising efforts with overall business objectives.
- Data-Driven Decision Making: Utilize data insights to identify trends, understand customer behavior, and make informed decisions about product placement, promotions, and website enhancements.
- Sales & Promotional Events: Plan and execute online sales events and promotional campaigns to drive traffic and increase revenue.
- A strong passion for eCommerce and digital marketing.
- A customer-centric mindset with a focus on delivering exceptional online experiences.
- Excellent communication, organizational, and analytical skills.
- Experience working with data analytics tools to track performance and identify opportunities for improvement.
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