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Senior Marketing Manager
2 months ago
We are seeking a seasoned Senior Marketing Manager to lead our DACH (Germany, Austria, Switzerland) marketing strategy. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive marketing plan to drive business growth and increase market share in the DACH region.
Key Responsibilities- Strategic Marketing Planning: Develop and implement a DACH marketing strategy that aligns with our company's overall business objectives.
- Local Campaign Activation: Design and execute local marketing campaigns that reinforce our brand message and drive engagement with our target audience.
- Collaboration with Sales and Business Development: Work closely with our sales and business development teams to ensure marketing strategies are effectively communicated and integrated throughout the sales process.
- Performance Measurement: Monitor and report on the performance of marketing strategies and campaigns to ensure optimal ROI.
- Market Research and Analysis: Conduct market research and analysis to evaluate industry trends and provide insights to inform marketing strategies.
- Relationship Building: Build and maintain strong relationships with key internal and external partners and industry influencers.
- Fluency in German: Essential for effective communication with our target audience.
- Experience in Account-Based Marketing (ABM): Proven track record of developing and executing ABM strategies to drive business growth.
- Proficiency with ABM platforms: Experience with ABM platforms such as 6Sense, Demandbase, or Terminus to drive and measure targeted marketing efforts.
- Strong analytical skills: Ability to analyze data and make informed decisions to optimize marketing strategies.
- Strong communication skills: Excellent written and verbal communication skills to effectively collaborate with cross-functional teams.
HiBob Inc. is a leading provider of HR software solutions for modern businesses. We are committed to helping our customers transform the way they manage people and drive business growth. Our team is passionate about delivering innovative solutions that meet the evolving needs of our customers.
