Marketing Director

4 weeks ago

Witham, Essex, United Kingdom The Lead Gen Specialists Full time
Marketing Manager Role

**About The Lead Gen Specialists**

The Lead Gen Specialists is a lead generation agency based in Witham, Essex, predominately working with B2B clients to generate high-quality, commercially focused sales leads and appointments for our array of clients.

**Job Role Overview**

As a critical element to any business's growth ambitions, lead generation is at the very heart of all sales and marketing activity. As a professional lead generation agency, we work with our clients to understand their ICP and develop a well-thought-out and executed lead generation programme that delivers exactly what our clients are looking for; new sales leads that can, and do, convert into profitable clients.

**Key Responsibilities**

* Strategic Planning of Marketing Campaigns: With a deep understanding of our ICP, you shall be tasked with developing, and deploying, multi-channel marketing campaigns, tracking performance and collaborating with the Sales & Marketing Director to drive lead generation.

* Website Management: With a newly launched website, we're keen to significantly increase the amount of relevant traffic landing on our site (and of course, making enquiries). As such, you shall be responsible for monitoring user engagement and experience, to enhance the UX and ROI along with implementing SEO best practices throughout the site and with new content that is published.

* Social Media Management: In addition to creating content for the website, Social Media platforms shall require high-quality and engaging content for prospects and clients to engage with. Our current Social Media presence resides within LinkedIn, and therefore a deep understanding of both organic and paid content shall be essential. Social Media shall be one of your responsibilities, with a keen aspiration to become thought leaders, we want to optimise the content published along with encouraging the community to engage with posts enhancing audience engagement.

* Content Creation: As our marketing strategy develops, we're looking to broaden the content that we're publishing as thought leaders within the industry. Our goal is to become the 'go to place' for prospects looking to understand how we can work with them in helping to achieve their desired growth trajectory. As such, content developed will need to be engaging and rich in the form of: SEO Optimised, relevant content, blogs and articles that engages our target audience. Thought-provoking, insightful and impactful Whitepapers and Marketing Reports.

* Email Marketing: Engaging with both existing clients and new prospects, you shall be responsible for developing, implementing and managing all email marketing campaigns and content. In addition, monitoring email performance and key metrics along with suggesting improvements to enhance engagement. As we develop our thought leadership marketing stance, we're looking to you to maintain and grow email lists (whilst remaining fully compliant). Ultimately allowing you to send relevant content that resonates with our audiences, keeping existing clients and prospects that require nurturing engaged with our brand, and new prospects keen to make inbound enquiries.

**Requirements**

* Demonstrable knowledge of digital marketing tools such as GoogleAnalytics, Google Search Console, Google Ads, Hotjar and SEMrush.

* Strong understanding of SEO best practices and ability to implement them throughout the site and with new content that is published.

* Ability to create high-quality and engaging content for prospects and clients to engage with.

* Strong understanding of both organic and paid content on Social Media platforms.

* Ability to develop and deploy multi-channel marketing campaigns, tracking performance and collaborating with the Sales & Marketing Director to drive lead generation.

**What We Offer**

* Opportunity to work with a growing team and contribute to the development of our marketing strategy.

* Collaborative and dynamic work environment.

* Competitive salary and benefits package.

* Opportunity to develop your skills and knowledge in digital marketing and lead generation.

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