Marketing Executive

3 weeks ago


Purton Stoke, Wiltshire, United Kingdom Macfarlane Packaging Full time

Are you a skilled marketer looking for a challenging role in a fast-growing company? We are seeking a Senior Marketing Executive to join our team at Macfarlane Packaging. This is an exciting opportunity for a proactive individual to become involved in all aspects of B2B marketing activity.

">About the Role

This varied role allows you the opportunity to become involved in social media, video creation, internal comms, photography, events and more. Working alongside the Marketing Manager, you will play a key role in helping to generate new enquiries and business for a fast-growing group of companies. You will have direct input into the strategy and direction of marketing across the business, alongside responsibility for devising, managing, and executing marketing projects from start to finish.

With all marketing activity handled in-house, you will also be required to collaborate with various areas of the business, including design teams, technical, sales, and management to understand and improve the customer journey. The role also requires some travel to different sites around the UK.

Key Responsibilities
  • Generation of ideas and plans for marketing several different brands and business entities.
  • Travel to different sites throughout the UK as appropriate to liaise with stakeholders and maintain awareness of activity and opportunities.
  • Researching, writing, and creating website content including blogs, product pages, news articles, downloadable guides etc.
  • Planning and implementing automated email follow-ups to engage sales prospects.
  • Ensuring that applicable content is well optimized for SEO and conversions.
  • Creating video content, including scripting, filming, editing, and uploading to various channels (YouTube, Facebook etc.).
  • Photography of products, plus editing to optimize for web and print use.
  • Creating internal comms including company newsletters, event posters, signage etc.
  • Collaborating with the wider Group marketing team to communicate plans and objectives.
  • Management, qualification, and reporting on new enquiries generated by web activity.
  • Involvement with planning events and presence at tradeshows.
  • Ensuring brand consistency across all platforms, activities, and customer touch points.
What We Offer

We offer a competitive basic starting salary of £35,000-£40,000 per annum, alongside a generous annual bonus scheme. Additionally, you will receive 23 days annual leave plus all public/bank holidays, long service awards, contributory pension scheme, free on-site parking, and Employee Assistance Program to support and advise with well-being and any issues.

GWP is a leading packaging manufacturer in the Southwest UK, part of Macfarlane PLC. With strong growth over the past three years, we can offer career progression opportunities for talented and hard-working individuals.



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