Digital Marketing Specialist
3 weeks ago
Are you a creative and self-motivated individual looking for a challenging role in a fast-growing company? We are seeking a Digital Marketing Specialist to join our team at Macfarlane Packaging. This is an exciting opportunity for a proactive individual to become involved in all aspects of B2B marketing activity.
">About the CompanyWe are GWP, a leading packaging manufacturer in the Southwest UK, part of Macfarlane PLC. With strong growth over the past three years, we can offer career progression opportunities for talented and hard-working individuals.
As a Digital Marketing Specialist, you will play a key role in helping to generate new enquiries and business for a fast-growing group of companies. You will have direct input into the strategy and direction of marketing across the business, alongside responsibility for devising, managing, and executing marketing projects from start to finish.
Key Responsibilities- Generation of ideas and plans for marketing several different brands and business entities.
- Travel to different sites throughout the UK as appropriate to liaise with stakeholders and maintain awareness of activity and opportunities.
- Researching, writing, and creating website content including blogs, product pages, news articles, downloadable guides etc.
- Planning and implementing automated email follow-ups to engage sales prospects.
- Ensuring that applicable content is well optimized for SEO and conversions.
- Creating video content, including scripting, filming, editing, and uploading to various channels (YouTube, Facebook etc.).
- Photography of products, plus editing to optimize for web and print use.
- Creating internal comms including company newsletters, event posters, signage etc.
- Collaborating with the wider Group marketing team to communicate plans and objectives.
- Management, qualification, and reporting on new enquiries generated by web activity.
- Involvement with planning events and presence at tradeshows.
- Ensuring brand consistency across all platforms, activities, and customer touch points.
We offer a competitive basic starting salary of £35,000-£40,000 per annum, alongside a generous annual bonus scheme. Additionally, you will receive 23 days annual leave plus all public/bank holidays, long service awards, contributory pension scheme, free on-site parking, and Employee Assistance Program to support and advise with well-being and any issues.
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