Digital Marketing Manager
1 week ago
If you’re looking for a really hands on digital role within an established brand, we now have a fantastic opportunity for a **Digital Marketing Manager** working **hybrid** hours from our **Bradley Stoke** office. Partnering our Insurance and Financial Services business division, you’ll be responsible for the development, delivery management and evaluation of all digital marketing plans, working closely with hiring managers to deliverthe digital marketing strategy, with a really strong focus on organic traffic growth.
**Key Accountabilities**
- Plan, co-ordinate deliver and report against regular streams of channel acquisition
- Deliver SEO best practice to improve organic position across multiple products
- Co-ordinate the planning and delivery of multichannel digital marketing plans with inhouse teams and agencies
- Performance manage all marketing channel activity
- Provide digitally skilled business partner representation at all Insurance meetings
- Develop and launch digital strategies to support launch of new niche products.
- Lead multi-channel digital campaigns from start to finish, working collaboratively with the wider marketing team, commercial team and agencies
- Identify new and innovative ways to drive traffic to site as well as developing and improving traffic from existing channels.
- Monitor and react to competitor activity for the business to keep abreast of movement in price, propositions and media of our competitor set
- Plan and deliver TTL marketing communications activity to acquire new customers for Insurance and Financial Services product
- Provide timely updates and analysis on performance marketing channels, in order to improve the conversion/success rate of key customer journeys.
- Detailed financial and traffic planning to feed into wider business forecasts and budgets
**Essential Experience / Knowledge**
- Hands on SEO experience, improving traffic through rank and page quality
- Previous experience in a marketing environment across all digital channels
- Forecasting, channel planning and budgeting
- Running successful multi-channel campaigns through agencies or internal teams
- Analytical skills; able to quickly identify trends in complex data sets
- Stakeholder management; balancing demands from multiple interested parties
- Strong communication and presentation skills to influence key stakeholder
**Desirable Experience / Knowledge**
- Previous experience in an insurance or financial services setting
- Conversion rate optimisation or UX optimisation experience
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