Fragrance Brand Strategist
4 weeks ago
Global Fragrance Marketing Role
We are seeking a skilled Fragrance Brand Strategist to lead the development and expansion of our global fragrance brands.
Key responsibilities:
- Develop NPD concept briefs with global relevance and appeal
- Oversee bottle design and fragrance packaging, collaborating with production and fragrance teams
- Develop marketing campaign concepts
- Analyse target consumer base, with input from brand team
- Manage pre-launch initiatives and social media
- Identify and structure customer strategy
- Define strategy and plans for sales & marketing campaigns
- Train and guide sales team
This role is based in the Hertfordshire office 2-3 days each week, with regular trips to NYC to manage development and expansion of our global fragrance brands.
Arthur Edward is a leading beauty, personal care and FMCG recruitment agency, finding top talent to innovate, launch and market bestselling cosmetic and beauty products.
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