Quantitative Market Insight Manager

1 month ago

London, Greater London, United Kingdom Cancer Research UK Full time
Job Description

Purposeful planning is at the heart of this role, where you will collaborate with the Senior Manager to deliver a programme of consumer market research work that aims to meet our ambition to be more audience-centric as part of our Engage Strategy.

This involves leading the implementation of our audience framework and delivering a range of quantitative market data and insight projects. You will partner across the directorate to provide expert advice that ensures we are driving a data-led, audience-centric approach to our Marketing and Fundraising activity.

Key responsibilities include:

  • Collaborating with the Senior Manager to lead the implementation and communication of Cancer Research UK's Audience Framework.
  • Supporting the Senior Manager to deliver a programme of market insight & experience projects with a particular focus on segmentation and audience-centric projects.
  • Carrying out quantitative audience market data analysis using SPSS and Excel.
  • Using audience market data to advise colleagues across the Marketing, Fundraising & Events directorate on how best to approach our target audience.
  • Carrying out end-to-end market research projects which will include leading primary research projects and carrying out secondary data analysis.
  • Commissioning and managing market research agencies and consultants (including managing timelines, budgets, processes, data quality checks, and ensuring value for money).
  • Developing strong, collaborative relationships with internal stakeholders helping them understand their insight requirements and ambitions.

We are looking for a consumer-focused Research/Insight professional with a background in quantitative market research techniques. Strong quantitative analysis skills with experience handling large, complex market research data sets using SPSS (Statistical Package for the Social Sciences) or similar and advanced Excel are essential. Experience working closely with Marketing teams to improve audience understanding and targeting is also advantageous.

We offer a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career and achieve your personal wellbeing goals.

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