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Shopper Marketing Professional
2 months ago
{"h1": "Shopper Marketing Manager", "p": "At PIE Recruitment, we're seeking a talented Shopper Marketing Manager to join our client's growing marketing team. This is a fantastic opportunity to shape innovative strategies, work closely with major retail partners, and bring your visionary ideas to life.", "ul": [{"li": "Develop an insight-driven shopper marketing strategy aligned with business and brand objectives."}, {"li": "Craft recommendations for messaging and strategies across the customer journey to maximize impact."}, {"li": "Create persuasive selling decks using insights and data to pitch to key retail partners."}, {"li": "Design and implement activation programs that resonate with both brand strategy and retailer goals."}, {"li": "Lead the execution of both in-store and online marketing activations, with a strong focus on NPD (New Product Development).", "li": "Develop category-based shopper initiatives that disrupt traditional shopping habits, securing buy-in from retailers to bring them to life.", "li": "Manage the shopper marketing budget, ensuring optimal allocation, management, and tracking of spend.", "li": "Oversee UK and international shopper marketing plans, ensuring seamless execution.", "li": "Take full ownership of POS (point of sale) materials and marketing collateral.", "li": "Handle trade PR and manage entries for trade awards.", "li": "Leverage strong commercial acumen to allocate budgets wisely and evaluate ROI on marketing activities.", "li": "Test, learn, and optimize different creative approaches, providing actionable insights back to the business on shopper behavior and campaign performance.", "li": "Build and maintain strong relationships with key retail partners.", "li": "Collaborate closely with sales and marketing teams to deliver tailored solutions for retailers.", "li": "Establish and manage partnerships with data providers and shopper marketing agencies (Dunnhumby, Citrus, etc.).", "li": "Work with designers to craft compelling creative briefs and develop a robust portfolio of shopper marketing assets.", "li": "We're looking for someone who thrives on turning big ideas into reality, someone who's ready to push boundaries, and work with cross-functional teams to create bespoke marketing solutions for leading retailers.", "li": "Proven experience in shopper marketing, ideally within blue-chip FMCG or a high-growth SME.", "li": "Deep understanding of the full shopper marketing mix, from strategy to execution.", "li": "Confidence in managing retailer relationships and attending key meetings.", "li": "Experience with shopper marketing agencies and data providers such as Dunnhumby, Citrus, or Beats.", "li": "Strong commercial focus with a passion for driving sales and ROI.", "li": "Self-starter with the ability to work autonomously.", "li": "If you're ready to bring your strategic vision, creativity, and passion for shopper marketing to a role where you can truly make an impact, we'd love to hear from you"}]
